Post Approval in the Social Planner

This article will show the process for a post-approval and its built-in feature that allows you to customize the text accompanying your reviews when they are posted on your social channels, enhancing engagement and providing context to your audience.

How-to Steps

Adding Captions to Review Posts

1. Navigate to Social Planner:
   • Go to Marketing on the left > Social Planner on the top right.

1. Create a New Post:
   • Click on "Create New Post."

• Once the post is created with content, rich media, hashtags, and more, it can be set to "Send post for Approval" 

• Add the date and time for the schedule
• Choose the user who would approve the post to be scheduled in the social calendar
• Add an internal note for approval for more information

• Once the post is sent for review, an email will be delivered for the scheduled post.

1. Select Review Post:
   • Choose the "Review Post" option.
   • The reviewer can see the post in the "Approval" tab with the option to view, approve or reject. The view option will allow users to view the details of posts and then approve or reject them. The reviewer team member can edit the content too for approval flow by clicking "Edit" in the view screen.

1. Add a Caption:
   • In the Review Post creation screen, add your desired caption in the provided field.
   • Note: If you don't add a caption, the system will use the review content as the default caption.

Benefits

Enhanced Engagement

Adding captions to your review posts allows you to provide context, highlight key points, and engage your audience more effectively. Captions can make your posts more relatable and appealing, encouraging interaction and shares.

Customization

This feature provides the flexibility to tailor your review posts to fit your brand voice and messaging. You can customize the captions to emphasize specific aspects of the reviews that align with your marketing goals.

Automation with Personalization

While the review posts can be automated, the ability to add captions ensures that each post can still have a personal touch. This balance between automation and personalization can save time while maintaining authenticity.

Pro Tips

• Keep Captions Relevant: Ensure your captions are relevant to the content of the review and provide added value to your audience.
• Use Hashtags Wisely: Incorporate relevant hashtags in your captions to increase the reach and visibility of your posts.
• Encourage Engagement: Use calls-to-action in your captions to encourage your audience to interact with the post, such as asking questions or prompting them to share their thoughts.

FAQ/Use Cases

What happens if I don't add a caption?

• If no caption is added, the system will automatically use the review content as the caption.

Can I edit the caption after the post is published?

• Yes, you can edit the caption by navigating to the post in your social planner and updating the text.

How can I ensure my captions are effective?

• Use clear and concise language, include relevant hashtags, and provide a call-to-action to engage your audience.

Can I use emojis in my captions?

• Yes, adding emojis can make your captions more visually appealing and engaging.