Social Planner: Category Queues

Consistency and efficiency are the cornerstones of a successful content strategy. Enter Category Queues, an innovative feature that allows you to organize, schedule, and repurpose your content seamlessly. With Category Queues, you can maximize the reach of your evergreen posts, maintain a consistent online presence, and save time by automating the management of your content.

Key Features and Benefits

1. Streamlined Content Organization

• Categorized Management: Group your posts into specific categories, such as Blog Posts, Tips, Promotions, or Announcements, for tailored scheduling and easy management.
• Simplified Workflows: Access and manage your evergreen content with intuitive tagging and categorization.

2. Optimized Scheduling

• Targeted Timing: Assign specific posting days and times to each category, ensuring your audience sees the right content at the right moment.
• Automated Consistency: Let Category Queues handle your posting schedule, keeping your content pipeline active without constant manual effort.

3. Content Repurposing Made Easy

• Revive Valuable Posts: Republish high-performing evergreen content to extend its lifecycle and reach.
• Focus on Innovation: Free up your time for new content creation while your existing posts continue working for you.

4. Flexibility and Control

• Pause and Resume: Manage your queues on your terms, pausing or resuming categories as needed.
• Editable Content: Update and refine previously published posts before re-queuing them for maximum impact.

How to Use Category Queues

Follow these steps to get started with Category Queues:

Step 1: Prepare Your Content (Pre-requisite)

Navigate to the Marketing tab on the left> Social planner on the top right> Create a new post or edit an existing post:

Ensure your existing posts are tagged with appropriate categories. Categories act as the foundation for organizing and scheduling your posts.

Step 2: Navigate to the Category Queue Option

• Access the New Post section.
• Choose the Category Queue option to begin setup.

Step 3: Select a Category

Choose the relevant category for which you want to create a queue. For example, you can have categories like “Promotions” or “Tips.”

Step 4: Enable Preferences

Customize your queue with the following options:

• Future Posting: Automatically includes new posts tagged to the category in the queue.
• Prioritize Content: Places new posts at the front of the queue for immediate publication.

Step 5: Set a Posting Schedule

• Select specific days and times for your posts to go live.
• Ensure your schedule aligns with audience engagement patterns for optimal visibility.

Step 6: Review and Edit

• Make necessary updates to the content or media of individual posts.

• Address any flagged errors before finalizing the queue.

Step 7: Finalize the Queue

• Click Queue Post to schedule posts or save them as drafts for future editing.
• Confirm your queue to activate consistent posting.

Step 8: Manage Your Queue

• Pause or resume the queue anytime using the toggle in the content management tab.

• Delete queues when no longer needed, or adjust your strategy by creating new ones.

Important Notes:

• The created category queue cannot currently be edited or rescheduled for a different timeframe.
• Category queues can be created for previously published content that is assigned to a specific category.
• The content of previously published posts can be edited or updated during the creation of a category queue.

Pro Tips

1. Diversify Content: Create multiple categories to cover a range of topics and ensure a balanced posting schedule.
2. Leverage Analytics: Use performance insights to refine your categories and posting times.
3. Regular Updates: Periodically refresh the content in your queues to keep your posts relevant and engaging.
4. Engage Your Audience: Tailor categories based on audience preferences, ensuring your content resonates with their interests.
5. Prioritize Seasonal Content: Use queues to schedule timely posts, such as holiday promotions or special events.

Frequently Asked Questions

1. Can I edit posts in a Category Queue?

Yes, you can update the content or media of posts before finalizing the queue.

2. What happens to new posts tagged to a category?

New posts automatically get added to the queue, in case the new posts need to be added to the front of the queue, please select the option 'Enable Future Posting' and 'Prioritise Content'. 

3. Can I change the schedule for an existing queue?

Currently, the schedule for a queue cannot be edited once created. If adjustments are needed, you’ll need to create a new queue.

4. Can I pause or delete a queue?

Yes, you can pause or resume a queue at any time. If a queue is no longer needed, it can also be deleted.

5. What if there’s an error in my queue?

Errors will be flagged during setup, allowing you to address them before confirming the queue.