How to Share PDFs as Images in a LinkedIn Carousel Post

In today’s social media-driven landscape, visually engaging posts can make all the difference in reaching and engaging an audience. LinkedIn’s PDF Carousel format has emerged as a powerful way to capture attention, as research shows that PDF Carousel posts can achieve over double the reach of standard image or text posts. Now, with the Social Planner, users can easily create LinkedIn Carousel posts, upload PDFs as images, and streamline content sharing across social channels.

Key Features and Benefits

• PDF to Carousel Conversion: Upload PDFs to LinkedIn, converting each page into individual images for a dynamic and informative Carousel post.
• Photo to PDF Conversion: Import images into the Social Planner, merge them into a single PDF, and post directly to LinkedIn.
• Expanded Reach: Carousel posts typically gain more visibility, making them ideal for sharing expertise or promoting content that resonates with audiences.
• Effortless Editing: Rename PDF files, add watermarks, and delete images from the preview easily for a customized post.

How to Create LinkedIn Carousel and PDF Posts

Step 1: Access Social Planner

• Go to the Social Planner through the Marketing tab to get started.

Step 2: Connect Your LinkedIn Account

• Select your LinkedIn profile or page within the Social Planner by connecting through account settings if you haven’t already.

Step 3: Create a New Post

• Click on “New Post” to open the post composer, and select LinkedIn (and any other platforms if you plan to cross-post).

Step 4: Upload PDF or Images for Carousel

1. In the post composer, click the file upload icon, positioned between the image and video icons.
2. For LinkedIn Carousel posts:
   • Select and upload a PDF to convert each page into separate images.
3. For PDF from Images:
   • Import multiple images, which will automatically convert into a single PDF when you select "Post as PDF."

Step 5: Customize Your Post

• Adjust the PDF name and add a watermark as needed for branding consistency.

Step 6: Post or Schedule

• Click “Post Now” to publish immediately or “Schedule” for a later date.

Notes and Tips

• File Limitations: LinkedIn allows up to 300 pages and a maximum size of 100 MB per document.
• Image Cropping: When posting to Instagram, images are automatically resized to fit Instagram’s aspect ratio.
• Media Deletion: You can remove media by hovering over the preview and clicking the “X.”

FAQ

Q: How many images can I convert into a PDF for LinkedIn posting?
A: LinkedIn supports up to 300 pages per PDF, with a maximum file size of 100 MB.

Q: Can I add multiple LinkedIn accounts to the Social Planner?
A: Yes, you can connect multiple LinkedIn pages or profiles, selecting the desired one during post-creation.

Q: What happens if I upload an oversized PDF?
A: You will be prompted to reduce the file size to meet LinkedIn’s 100 MB limit.

Q: How do I ensure images fit Instagram’s aspect ratio?
A: When selecting Instagram, the Social Planner automatically crops images to meet platform specifications.

Q: Can I cross-post Carousel content to other platforms?
A: Yes, LinkedIn Carousel content can be shared across platforms that support similar formats; otherwise, individual images will display as standard posts.