Mapping Facebook Form Fields

When you’re running Facebook lead ad forms, you want to ensure the Facebook form fields are mapped correctly to merge into Referins.

NOTE: If your Facebook lead form is not mapped correctly or not mapped at all, your leads will not get synced into Referins. Please make sure your Facebook lead forms are mapped.

Step 1: Integrate Your Facebook Page and Set up a Facebook Lead Ad Form

• In order to use this feature, you need to ensure you have a Facebook page integrated.
• Navigate to Settings > Integrations to connect your Facebook page (Check out our other tutorials if you need further assistance).

Step 2: Set Up Your Field Mapping

• Navigate to Settings > Integrations > Facebook Form Fields Mapping
• You’ll see a list of any Facebook forms you have.
• Click “Map Fields” next to the form you wish to update.

• Map the fields - you’ll see the Facebook form fields on the left, and Referins fields on the right. By default, Referins is smart enough to automatically map fields like “First Name”, “Last Name”, etc. If you have a custom field, or another field not recognized (i.e. if your Facebook field for email address is “E-MaiL AddResS”) you may need to select “Email” from the dropdown.

• Click “Save” to confirm your changes.

NOTE: If you are using non-standard fields, ensure to have a Custom Field created in Referins, so that you can select it from the dropdown when mapping fields. Standard fields include typical contact information such as first name, last name, email, phone number, and company. Custom fields include more business-specific information such as favorite food, income, favorite color, and more.

FAQ’s

1. Why is it important to map Facebook lead ad form fields correctly?

Mapping your Facebook form fields correctly ensures that the information captured through your Facebook lead ads is accurately merged into Referins. Proper mapping allows for seamless data integration, reducing errors and ensuring that lead details are stored in the correct fields within your system.

2. How do I integrate my Facebook page to use lead ad forms?

To integrate your Facebook page, navigate to Settings > Integrations in your account and connect your Facebook page. If you need more detailed steps, check out the relevant tutorials for further assistance.

3. Where do I go to map my Facebook form fields?

You can map your Facebook form fields by going to Settings > Integrations > Facebook Form Fields Mapping. From there, you’ll see a list of your existing Facebook forms, and you can click “Map Fields” next to the form you want to update.

4. How does the field mapping process work?

In the mapping screen, Facebook form fields appear on the left, and Referins fields appear on the right. Standard fields like “First Name” and “Last Name” are usually mapped automatically, but you can manually select corresponding fields from the dropdown if needed, especially for custom or non-standard fields.