Facebook Ads Reporting

The Reporting Tab includes a specific report on Facebook Ads. You can view your ad data here if you’ve integrated your Facebook account and are using Facebook for ads. Facebook Ads are a great way to promote your business, but you must ensure they’re set up correctly. If you don’t have the correct settings in place, it could cost you money and waste time. We'll show you how to check your Facebook ad setup so you can get the most out of them and how to view reporting within Referins.

1. Setup and Diagnostics

The Integration of the Facebook Ad Account needs to be active.

It is necessary to check that the Facebook Ad Account connected in Settings > integrations has admin permissions.

Please Note: You need to be a page admin or ask a page admin to assign you to that role. 

Before we get started, please review the notes below:

• If you are running traffic to a landing page, make sure you set your Facebook pixel and Facebook Conversion API in Workflows. To learn more check out our article “Workflow Action: Facebook - Conversion API”
• Facebook will not add the UTM parameters to your links when you are viewing your ad as a preview.
• Don't use any special characters or emojis in the UTM parameters or any parameter that needs to be tracked.
• The first ad attribution data will be recorded for contacts coming from the following "entry points" listed below; in other cases, the first attribution data will be empty.

Entry Points: 

• Form submissions
• Survey submissions
• Calendar
• Directly coming from Facebook Lead From
• Two-step order form
• Chat widget
• Inbounding Calls (won't work if leads call the number pool directly, but only for the click-to-call scenarios)

1. UTM Tracking template should be added at Tracking, not at the Destination.

Once you are in your ads manager, select the campaign you wish to add UTM parameters to, then head over to Manage ads -> Ads -> Edit.

1. Complete the steps below for URL parameters

• Click on "Campaign Source" and type "fb_ad" into the field
• Click on "Campaign Medium" and select {{adset.name}} from the dropdown
• Click on "Campaign Name" and select {{campaign.name}} from the dropdown
• Click on "Campaign Content" and select {{ad.name}} from the dropdown
• Click on the "Add Parameter" button
• Enter "campaign_id" as the "Parameter name" and for the "Value" please select "{{campaign.id}}" from the dropdown menu
• Hit "Apply" to save changes

Note: The following UTM tracking parameters are available on the contact level within the system:

• Source
• Campaign Name
• Adset Name
• Ad Name:
• Campaign Id
• fbclid
• gclid
• Referrer

1. While connecting Facebook Lead Form Mapping, choosing the correct Facebook Page is necessary.

Make sure that the correct Facebook page is selected in Referins from Settings > Integrations.

Please Note: Ensure you have mapped the Facebook form fields in Referins from Settings> Integrations> Facebook Form Fields

Check out these articles for more information:
1. Mapping Facebook Form Fields
2. Lead Ad Debugging for Facebook

1. Add to the websites within Referins

Add the main tracking code to all pages from Sites > Funnels/Websites > Selected Site > Settings tab.

Add the Event tracking codes to the individual associated pages by selecting the page and editing the page. This will take you to the Site Builder add the code to head tracking space.

Track with Pixel ID:

To track with the help of Meta Pixel, you’ll need to add the pixel ID. Navigate to Sites > Funnels/Websites > Events:

Reporting

Step 1: Accessing The Report

• Navigate to the Reporting section of Referins.
• From the Facebook Ads dropdown menu, choose what report data you wish to view.

• Choose your desired date period in the top right corner of the screen.

• Click the checkbox to confirm the date period and run data for the selected period.

Step 2: Viewing The Report Data

• Several statistics and data points are available in this report.

NOTE: The reports for Campaigns, Ad Sets, and Ads, are almost identical. The Demographics report looks different (scroll below).

• Campaigns, Ad Sets, and Ads
• The first row shows graphs for TimeLine Impressions, Impressions per Campaign, and a Publisher pie chart.
• The second row includes number stats on clicks, impressions, average CPC and CTR.
• The third row provides a list of data on each ad campaign (and you can customize the view using the “Columns” button found at the top right of the list.)

• Demographics
• This report page shows a breakdown of available data on gender, country, and age. You can also view statistics on clicks, impressions, average CPC and CTR. 

Check back anytime to view the latest data for your Facebook Ads report.

NOTE: If you wish to view reporting metrics for one day, check that date as the start and end date. You must have both selected in order for the stats to appear. The example below shows how you can run reports for January 1, 2022, by choosing January 1st as the start and end date:

Pro Tips

• Verify Facebook Ad Account Integration: Ensure your Facebook Ad Account is correctly integrated with Referins and that you have admin permissions. This is crucial for accurate data collection and reporting.
• Use UTM Parameters Effectively: When adding UTM parameters to your Facebook ads, make sure to follow the template exactly to avoid issues with tracking. Special characters and emojis in UTM parameters can disrupt tracking.
• Review Attribution Points: Understand that attribution data will only be recorded for specific entry points like form submissions, surveys, or directly from Facebook Lead Forms. Ensure your entry points are correctly set up for accurate data.
• Track UTM Parameters Correctly: Add UTM parameters in the Tracking section rather than the Destination section of your ad settings. This helps in proper tracking and reporting.
• Check Facebook Page Mapping: When connecting Facebook Lead Forms, ensure you select the correct Facebook page and map the Facebook form fields correctly in Referins.
• Add Tracking Codes to All Pages: Make sure to add the main tracking code to all your website pages and event tracking codes to the specific pages where needed. This ensures comprehensive data collection.

FAQs

Q: What permissions do I need for Facebook Ad integration?
A: You need admin permissions for the Facebook Ad Account to ensure proper integration and data access. Verify this in Settings > Integrations.

Q: How do I set up UTM parameters for Facebook ads?
A: In Ads Manager, go to Manage Ads -> Ads -> Edit, then add UTM parameters under URL parameters by filling in the fields for Campaign Source, Medium, Name, Content, and Parameter name.

Q: Why might my Facebook ad reporting data be missing?
A: Data might be missing if UTM parameters are not set up correctly, if there are issues with Facebook form field mapping, or if the entry points for attribution are not configured properly.

Q: How can I view Facebook Ads report data?
A: Navigate to the Reporting section of Referins, select Facebook Ads from the dropdown menu, choose the date period, and click the checkbox to run the report.

Q: How can I get accurate demographics data from Facebook Ads reports?
A: Access the Demographics report page, which provides a breakdown of gender, country, and age, along with clicks, impressions, average CPC, and CTR statistics.

Q: Can I run a report for just one day?
A: Yes, to view metrics for a single day, set both the start and end dates to that specific day. For example, to view January 1, 2022, set both dates to January 1, 2022.