Google Ads Reporting

The Reporting Tab includes a specific report on your Google Ads data. If you’ve integrated a Google Account and are using Google ads, you can view your ad data here.

Note: To view the Reporting for the Google ads please make sure that the Google account you are connecting is also registered on the Google Ads platform, and has maximum permissions as an administrator.

Step 1: Accessing The Report

• On the main Dashboard, look for the "Reporting" tab in the left-hand menu and click on it.
• In the Reporting section, you’ll see a list of Integrated Platforms. Click on "Google Ads Report" to access the specific report.

• Choose your desired date period in the top right corner of the screen.

• Click the checkbox to confirm the date period and run data for the selected period.

Step 2: Viewing The Report Data

• There are several statistics and data points available in this report.
• Campaigns, Ad Groups, Ads, and Keywords.
  • First, you can view graphs for Impressions, Clicks, and Conversions.
• Next, you can review statistics on Client Spends, Average CPC, Cost per Conversion, Conversion Rate, and more.

• In the bottom section, you can view a list of the data:

Check back anytime and refresh the data to check out any time period you wish to see the most updated information and statistics.

NOTE: If you wish to view reporting metrics for one single day, be sure to check that date as the start and end date. You must have both selected for the stats to appear. The example below shows how you can run reports for January 1, 2022, by choosing January 1st as the start and end date:

FAQ

Where can I find graphs for Impressions, Clicks, and Conversions in the report?
Graphs for Impressions, Clicks, and Conversions are displayed in the upper section of the report, providing a visual representation of these key performance indicators.

Can I filter the data by Campaigns, Ad Groups, Ads, or Keywords?
Yes, you can filter the report data to view specific Campaigns, Ad Groups, Ads, or Keywords. This allows you to drill down into the performance details that matter most to you.

How do I refresh the Google Ads report to get the latest data?
You can refresh the report by revisiting it or selecting a new date range. The data will automatically update with the latest information available.

What should I do if the reporting metrics don’t appear for a selected date?
Ensure that both the start and end dates are correctly selected. For example, if you want to view metrics for January 1, 2022, choose January 1 as both the start and end date.

How can I compare performance data for different time periods within the report?
To compare data across different periods, you can select different date ranges and run the report multiple times. This allows you to analyze changes and trends over time.