WhatsApp: Template-Level Analytics

Welcome to the step-by-step guide on using Template-Level Analytics for WhatsApp messaging. This powerful feature allows businesses to track and analyze the performance of individual messaging templates, providing detailed insights into key metrics like messages sent, delivered, read, and button clicks. With this feature, businesses can better understand customer engagement, optimize communication strategies, and refine templates for improved conversion rates.

Key Benefits of Template-Level Analytics

• Detailed Performance Insights: View metrics such as messages sent, delivered, and read for each template.
• Button Click Tracking: Monitor how often URL or quick reply buttons are clicked, giving real-time insights into customer interactions.
• Enhanced Optimization: Use the data to adjust your templates for better engagement and improved communication.

How to View WhatsApp Template Insights

Step 1: Access Template Settings

• Go to Settings in your account.
• Select WhatsApp and navigate to Templates.

Step 2: Search for Your Template

• In the template list, search for the specific template you want to analyze.
• Click on Reports next to the template.

Step 3: View Deliverability Metrics

• Under the Deliverability section, you will see metrics such as:
  • Sent: The number of messages sent (one tick).
  • Delivered: Messages successfully delivered to the recipient’s device (two ticks).
  • Read: Messages opened by the recipient (blue tick).

Step 4: Customize Date Range

• Set the Start Date and End Date to view metrics for specific periods. This helps in tracking daily, weekly, or custom performance.

How to View WhatsApp Template Button Clicks

Access Button Click Reports

• Click on Reports next to the template.
• Select the Button Clicks tab to see how many times users clicked on the buttons.

Types of Buttons:

• URL Buttons: Opens the specified link in the user’s browser. Each template can have up to two URL buttons.
• Quick Reply Buttons: Custom text-only buttons that send a message when clicked (e.g., opt-out of marketing messages).

Statuses and Their Meanings:

• Sent: Messages sent to the recipient’s device (one tick).
• Delivered: Messages delivered to the recipient’s device (two ticks).
• Read: Messages opened by the recipient (blue tick).

FAQs

What is the Template-Level Analytics feature?

Template-level analytics provides detailed insights into the performance of individual WhatsApp templates, allowing you to track key metrics like messages sent, delivered, read, and button clicks for improved communication.

How can I view WhatsApp template insights?

You can view insights by going to Settings > WhatsApp > Templates. Search for the template, click on Reports, and view the deliverability metrics under the Deliverability section.

What type of button click data is available?

Button click data is available for templates categorized as MARKETING or UTILITY. You can track how many times users click on URLs or quick reply buttons, providing real-time insights into engagement.

What are Quick Reply buttons?

Quick Reply buttons are custom text-only buttons that send a message when clicked. They allow customers to interact quickly, such as opting out of marketing messages.

How many buttons can be included in a template?

Each template can have up to two URL buttons and 10 quick reply buttons. Buttons must be grouped correctly, with quick reply buttons separate from other button types.

Can I track button clicks for templates used in the European Union, United Kingdom, or Japan?

No, button click analytics are not supported for WhatsApp Business Accounts (WABAs) in these regions, or if the business phone number is from one of these areas.