WhatsApp: Workflow Statistics

The WhatsApp Statistics feature in workflows provides an in-depth view of your WhatsApp communications, allowing users to track their message performance. With this tool, you gain insights into metrics such as total messages sent, pending messages, successful deliveries, messages read, and any failed transmissions. This enables you to measure the effectiveness of your WhatsApp-based workflows and improve your communication strategies.

Key Features & Benefits

• Comprehensive Metrics: View total, sent, delivered, read, and failed message counts, offering an overview of message performance.
• Easy Tracking: Track the status of every WhatsApp message sent within workflows, enabling better monitoring and prompt actions on failed deliveries.
• Quick Access to Performance Insights: Get real-time updates on your WhatsApp message status directly in your workflow.

How to View WhatsApp Statistics in Workflows

Step 1:

• Go to the Automation section, navigate to Workflows, and click + Create Workflow and Start From Scratch. 

• Add a relevant trigger, such as a customer-booked appointment.

Note: Our Help Library contains numerous articles on Workflow Triggers. Check them out!

Step 2:

• Click on the + icon to add the Whatsapp Action and select Statistics.

Step 3:

• View all relevant WhatsApp message statistics, including total messages sent, pending, delivered, read, and failed messages.

Note: Customers who have turned off "Read Receipts" will be categorized under the "Delivered" status.

Statuses and Their Meanings

How to Export WhatsApp Statistics

Step 1:

• Go to Automations > Workflow, which contains the WhatsApp action, and select Statistics.

Step 3:

• View all the available statistics and click on the Export button to download the data.

Pro Tip

Ensure that all messages are optimized for content and template formatting to avoid errors or failed deliveries. Regularly monitor your statistics for any unusual activity or high failure rates.

FAQ

Q: What data does the WhatsApp statistics feature offer?
A: The feature provides detailed analytics for WhatsApp actions, covering metrics like total messages sent, pending, successfully sent, delivered, messages read by recipients, and failed messages.

Q: Where can I find WhatsApp statistics for a workflow?
A: Go to Automation> choose the Workflow that includes a WhatsApp Action > click on the WhatsApp Action > select Statistics.

Q: What is indicated by the "Total" statistic?
A: The "Total" shows the complete count of WhatsApp messages triggered through the specified WhatsApp action in the workflow for the chosen date range.

Q: How do "Sent" and "Delivered" statuses differ?
A: "Sent" indicates that the message has been dispatched to the recipient (represented by one tick in WhatsApp), whereas "Delivered" confirms that the message has reached the recipient's device (shown as two ticks in WhatsApp).

Q: How are messages categorized if the recipient has disabled Read Receipts?
A: Such messages are listed under the Delivered status when the recipient has turned off Read Receipts.

Q: What does a "Failed" status mean?
A: A "Failed" status indicates that an error occurred while sending the message. Potential reasons include the recipient not being on WhatsApp, a blacklisted template, the WhatsApp account being blocked by Meta, or exceeding marketing template message limits per user.

Q: Is it possible to export WhatsApp statistics?
A: Yes, you can export the statistics by clicking the Export button in the Statistics section.

Q: Can individual message details be viewed in the statistics section?
A: Yes, the statistics view includes a table with details like recipient name, phone number, message status, and the timestamp of each message sent.