WhatsApp Media Template

WhatsApp has added support for Media Templates, allowing users to send various types of media content such as images, videos, documents, and location data. This feature can greatly enhance communication with customers and boost marketing efforts by enabling businesses to create more engaging and visually appealing messages. This article provides a detailed guide on how to use this feature.

Use Cases for WhatsApp Media Templates

Improve your WhatsApp marketing campaigns with Media Templates:

• Product Launches: Show off new products with striking images and videos.
• Promotions and Offers: Share discount codes or special offers with eye-catching visuals.
• Event Announcements: Promote events with location sharing and compelling imagery.
• Customer Service: Provide helpful tutorials or guides in document format.

Creating a WhatsApp Media Template

Steps to Create a Media Template

1. Access Settings:
   • Navigate to Settings > WhatsApp > Templates > Create Template.

1. Enter Template Details:
   • Add the template name, category, and language.
   • Show the header and click on the Media button to upload your media (image, video, document, or location).

1. Submit for Approval:
   • Click Create.
   • The template will be sent for approval to Meta.

Steps to Create WhatsApp Template with Location within your account

1. Access Settings:
   • Go to Settings > WhatsApp > Templates > Create Template.

1. Add Location Details:
   • Select Location.
   • Enter the latitude and longitude, name, and address of the location.

1. Obtain Coordinates:
   • Get the latitude and longitude from Google Maps by right-clicking on the desired location.

Interactive CTA Buttons for WhatsApp

The Interactive CTA (Call-To-Action) buttons are designed to create more engaging and visually appealing messages. This feature allows users to respond quickly, visit websites, make phone calls, copy offer codes, opt out of marketing messages, and format text for better emphasis.

How to Use:

1. Navigate to Settings > WhatsApp > Templates.
2. Create Template > Add Button.

1. Select the type of CTA button you wish to add: Quick Reply, Visit Website, Personalized Website Link, Call Phone Number, Copy Offer Code, or Marketing Opt-Out.

Note: Only one variable can be added to the end of a URL for personalized website links.

Message view on WhatsApp:

Text Formatting:

Bold: Make important information stand out by using bold text.

Italics: Use italicized text to highlight key points.

Strikethrough: Indicate edits or changes by applying a strikethrough to the text.

Monospace: Display code snippets or other text in a fixed-width font for better readability.

Sending WhatsApp Media Templates

Sending via Bulk Action

1. Select Contacts:
   • Go to Contacts and choose the smart list for which you want to send a bulk WhatsApp message.

1. Choose Template:
   • Select all contacts, click on the WhatsApp icon, choose the template, and add an action name.

1. View Statistics:
   • Select Show Stats.
   • Click on Processed to view bulk action statistics.

Sending via Workflows

1. Create Workflow:
   • Go to Automations > Create Workflow > Start from Scratch > Select Trigger.

1. Add WhatsApp Action:
   • Choose the WhatsApp action and select the WhatsApp template.

• Save the action and the workflow.

NOTE:The media URL will appear in the workflow preview. When the WhatsApp message is sent, the actual media will be rendered.

Sending via Conversation Page

1. Select Contact:
   • Go to Conversations and choose the contact you wish to send the WhatsApp media template.
2. Choose Template:
   • Click on "Please use a template to initiate a chat."

• Select the media template and click Send.

NOTE: You can change the media by updating the media URL. Ensure the URL is a public link and contains the same type of media.

NOTE: Users will get the below error when using a media that is not approved, for example: if a user tries to add a video file in an Image template, the below error will be shown

Media Limits

NOTE: Users will receive an error if they attempt to upload a media file exceeding the size limit.

FAQs

Q: What are WhatsApp Media Templates?

These pre-approved message formats let you include images, videos, documents, or location information in WhatsApp messages. They streamline customer communication, particularly for marketing, support, or authentication purposes.

Q: Do I need approval before using WhatsApp message templates?

Yes, all templates must be approved with WhatsApp (Meta) to ensure they meet specific guidelines.

Q: What factors can lead to a template being rejected?

Common reasons for rejection include:

• Missing or incorrect variable formatting.
• Content violating WhatsApp's Business or Commerce policies.
• Requests for sensitive information (e.g., full payment card numbers).
• Abusive or threatening language.
• Duplicating an existing template.

Q: What does it mean if my template is 'Paused'?

A paused template indicates it received negative customer feedback or low engagement. You cannot send a paused template until its status changes back to 'Active'.