In this article, we will explore the introduction of Message Snippets (Templates) for use in WhatsApp communications. This feature is designed to streamline your messaging process by allowing you to create and use predefined templates for commonly sent messages. Whether you're responding to customer inquiries, sending promotional content, or managing routine communications, snippets help you communicate more efficiently and consistently.

Features and Benefits

No Meta Approval Needed: Unlike Marketing and Utility Templates, snippets don’t require Meta’s pre-approval, allowing full flexibility to create and modify messages instantly.

Unlimited Snippets Within 24-Hour Window: Utilizing snippets can greatly reduce messaging costs by opening a service conversation on WhatsApp. For 24 hours from the last inbound message, you can send an unlimited number of snippets, with costs incurred only once per 24-hour period. This maximizes the value of each service conversation while ensuring efficient and consistent communication.

First 1,000 Service Conversations Free: Each month, the first 1,000 service conversations are free, reducing costs while enhancing communication.

Predefined & Customizable Templates: Snippets allow you to create and save message templates that can be easily accessed and reused across your communication channels. This is ideal for sending common responses, promotional messages, and other frequently used content quickly and effectively.

Customizable Snippets with Dynamic Content: You can compose your snippets using Custom Values and Trigger Links, allowing for personalization even when using predefined templates. You have the flexibility to either send the message immediately or make further edits before sending, ensuring each message is tailored to the recipient.

How to Use Snippets in WhatsApp

Important: Snippets can only be sent if there is a 24-hour open conversation window with the contact.

1. Create a Snippet:
   • Go to Marketing > Snippets > Add Snippet.

• Click on "Add Text Snippet" and name your snippet for easy identification.

• Compose your snippet, using Custom Values and Trigger Links if needed.
• Save the snippet for future use.

Create Text Snippet Interface Features

• Name: Mandatory field to enter the snippet's name.
• Snippet Body: Required field to type the message; includes text formatting tools.
• Approximate Cost: Shows the estimated cost of sending the snippet, initially $0.
• Add Attachment: Option to attach files to the snippet.
• Add File Through URL: Allows adding a file by entering its URL.
• Test Snippet: Field to enter a phone number for testing the snippet.
• Save Button: Saves the snippet and retains the settings.
• Cancel Button: Cancels the operation and closes the window.
• Mobile Device Preview: Displays how the snippet appears on a mobile device on the right side

• The preview on the right displays how your snippet will appear as an SMS message on a mobile device.

• You can also enter your mobile number and click "Send Test" to see how the snippet looks when received.

Please note the character count, number of segments, and estimated cost of your snippet when sent as an SMS message.

• Once you’re satisfied with your snippet, click "Save."

1. Send a Snippet via WhatsApp:
   • Navigate to the Conversation section and select WhatsApp.
   • Click on the "Insert Snippets" option.

• Choose the snippet you want to use from your list.

• The snippet will automatically populate in the message box. You can either edit it or send it immediately by clicking "Send."

Pro Tips

• Personalization: Even though snippets are predefined, always consider adding Custom Values to personalize your messages, making them more engaging for recipients.
• Managing Conversation Windows: Snippets can only be sent within a 24-hour open conversation window. Make sure to send your messages within this time frame to ensure they are delivered.

FAQ

1. What are Snippets?
Snippets are predefined blocks of text or multimedia content that you can create and save for quick and consistent use in your communications, particularly useful for common responses and promotional content.

2. How do I create a Snippet?
To create a snippet, go to Marketing > Snippets > Add Snippet, name your snippet, compose your message, and save it for future use.

3. Can I edit a Snippet before sending it?
Yes, you can personalize and edit a snippet before sending it by adjusting the auto-populated text in the message box.

4. How do I send a Snippet via WhatsApp?
To send a snippet, go to Conversation > WhatsApp, click on "Insert Snippets," select the desired snippet, and either edit or send it directly.

5. Is there a time limit for sending Snippets?
Yes, snippets must be sent within a 24-hour open conversation window from the last inbound message. If this window has expired, you may need to start a new conversation or use a pre-approved template.

6. Do I need Meta’s approval for sending Snippets?

No, Unlike Marketing and Utility Templates, snippets don’t require Meta’s pre-approval, allowing full flexibility to create and modify messages instantly.