How To Connect your Instagram Business or Creator Account with your Facebook Account

Created by Stefan Perchinkov, Modified on Wed, 26 Feb at 10:39 AM by Stefan Perchinkov

To successfully post to the Instagram Business Profile, including direct publishing, your Instagram Business profile must be connected to a Facebook Page or Creator Profiles. 

You don't need to publish to the Page when you use Instagram, but the permissions to manage your Instagram profile are granted through Facebook. This is a requirement from Facebook (which possesses Instagram).

 Before you connect, you need to:

  • Confirm that your Instagram profile is a Business or Creator profile.
  • Confirm that you have an Admin or Editor Page role for the Facebook Page if it's a Classic Page type or Facebook access with full or partial control on a New Page type.

How to use 

Step 1: Go to Facebook

  • In a new browser tab, sign in to your Facebook account.
  • On the home page, please click the "Accounts Icon" located on the top right side of the screen.
  • Select the Facebook page you want to connect to your Instagram business account. 
  • Now, your selected Facebook page will be open. Go to "Settings" on the screen's left side. Select Settings at the bottom of the Manage Page menu on the left.

Step 2: Connect Instagram

  • Select Instagram from the Page Settings & Privacy menu then select Linked Accounts. And Connect Instagram Business account.

FAQ: 

Q: Why do I need to connect my Instagram Business profile to a Facebook Page?

A: Connecting your Instagram Business profile to a Facebook Page is required to grant the necessary permissions for managing your Instagram account through Facebook. This connection allows for features like direct publishing and enhanced account management capabilities.

Q: Do I need to publish content on my Facebook Page if I connect it to my Instagram Business profile?

A: No, connecting your Instagram Business profile to a Facebook Page does not require you to publish content on the Facebook Page. The connection is solely for permissions and management purposes.

Q: What types of Instagram profiles can be connected to a Facebook Page?

A: Only Instagram Business profiles or Creator profiles can be connected to a Facebook Page. Ensure your Instagram account is set to one of these profile types before attempting to connect.

Q: Can I connect multiple Instagram Business profiles to a single Facebook Page?

A: Yes, you can connect multiple Instagram Business profiles to a single Facebook Page, provided you have the necessary permissions on that Page.

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