Attribution Report

Understanding The Attribution Report

The Attribution Report feature empowers business owners to gain deeper insights into the lead sources and understand their marketing efforts. With this report, you can track where your leads are coming from, whether it's through the CRM UI (Manually made), third-party sources (like Zapier or other inbounds), or other avenues.

You can track if your lead comes from: 

• CRM UI (Manually made)
• Third-party (Zapier or via any other inbounds)
• Others

To Access the attribution reports:

• Navigate to the Reporting tab.
• Click on the Attribution Report section.

General Overview: 

• Revenue Numbers: This toggle will help you see the revenue numbers alongside the count of numbers. 
• Lead by Source: This chart will help users understand where leads are coming from and which source drives more traffic. 
• Lead by Medium: This graph will break down the leads made and the medium from which they entered Referins database. It lets you know which medium is performing best.

• Opportunity Status Breakdown by Lead Count: This graph bar will show you the leads in each opportunity status along with an option to compare them across pipelines

FAQ: 

1. What is the Attribution Report used for? The Attribution Report helps business owners track and analyze the sources of their leads, providing insights into the effectiveness of their marketing efforts. It shows where leads originate from, including CRM UI entries, third-party integrations, and other sources.

2. How can I see revenue numbers in the Attribution Report? There is a toggle within the Attribution Report that allows you to view revenue numbers alongside the count of leads. This feature helps you correlate lead sources with revenue generation.

3. What does the "Lead by Source" chart show? The "Lead by Source" chart provides a visual representation of the various sources of leads, helping you identify which sources are driving the most traffic to your business.

4. What information does the "Lead by Medium" graph provide? The "Lead by Medium" graph breaks down leads based on the medium through which they entered the Referins database, allowing you to evaluate the performance of different mediums.

5. What is the purpose of the "Opportunity Status Breakdown by Lead Count" graph? The "Opportunity Status Breakdown by Lead Count" graph displays the number of leads in each opportunity status, with the option to compare these numbers across different pipelines. This helps in assessing the progress and effectiveness of lead management within various pipelines.