Understanding Email Verification

In this article, you will learn about email validation, exploring its significance, the validation process, and how to validate the email for a single contact or in bulk.

If you do not have this feature please go to Settings -> Business Profile, and under General check the box for email verification. If you don't see this, reach out to your accounts team for assistance.

Understanding Email Validation: 

Email validation is a multi-step process designed to ensure that the email addresses in your mailing list are accurate, authentic, and capable of receiving messages. The validation process involves checking the syntax, domain existence, and risk level of each email address.

Why Email Validation Matters: 

Email validation holds importance for businesses and marketers. It directly influences email deliverability by removing invalid addresses and enhancing your sender reputation. Maintaining a clean and up-to-date email list is essential for optimizing email marketing metrics, including open rates, click-through rates (CTR), and click-to-open ratio (CTOR).

Impact on Email Deliverability: 

Email deliverability is significantly affected by bounced emails. When emails are bounced, it negatively impacts your IP address and domain reputation. Email clients rely on these reputations to decide whether to deliver your messages or mark them as spam. By validating your email list, you minimize bounce rates, preserving your sender's reputation and ensuring your emails reach the intended recipients' inboxes.

Email Validation Process:

• Syntax Check: Ensures the email address format is correct.
• Domain Verification: Validates that the domain is set up to receive emails.
• Existence Confirmation: Verifies the existence of the email address.
• Risk Assessment: Identifies high-risk or role-based addresses (e.g., info@domain.com).

When to Validate Your Email List:

• New Acquisitions: After acquiring a new mailing list, validating it is essential.
• Inherited Lists: If you've inherited a list, especially from an unfamiliar source, validation is necessary.
• Periodic Health Check: Regularly validate your list, especially if it hasn't been verified recently or has undergone significant growth.

Manual Re-Validation Process:

When Email Verification is enabled, any unverified email address will be verified before the first email is sent.

You can also manually check the Email Verification status on the Contact Details page.

• Navigating the Platform: Access the contact record page.

• Verification Status: Invalid addresses are marked in red, verified ones in green, and pending re-validation in yellow.
• Re-Validation: If an address is not verified or has changed, a manual re-validation option is available.

FAQ

What is email validation? Email validation is a process that ensures email addresses in your mailing list are accurate, authentic, and capable of receiving messages. It involves checking the syntax, domain existence, and risk level of each email address.

Why is email validation important? Email validation improves email deliverability by removing invalid addresses and enhancing your sender's reputation. This leads to better email marketing metrics, such as higher open rates, click-through rates (CTR), and click-to-open ratio (CTOR).

How does email validation affect email deliverability? Validating your email list helps minimize bounce rates, which in turn preserves your IP address and domain reputation. A lower bounce rate increases the likelihood that your emails will be delivered to recipients' inboxes rather than being marked as spam.

What are the steps involved in the email validation process?

1. Syntax Check: Ensures the email address format is correct.
2. Domain Verification: Confirms that the domain is configured to receive emails.
3. Existence Confirmation: Verifies the existence of the email address.
4. Risk Assessment: Identifies high-risk or role-based addresses (e.g., info@domain.com).

When should I validate my email list?

• New Acquisitions: After acquiring a new mailing list, validate it to ensure accuracy.
• Inherited Lists: Validate lists inherited from unfamiliar sources.
• Periodic Health Check: Regularly validate your list, especially if it hasn’t been verified recently or has grown significantly.

How do I validate a contact’s email address manually?

1. Navigate to Contacts: Go to the Contacts section in your platform.
2. Search for Contact: Find and click on the contact whose email you want to validate.
3. Check Verification Status: Scroll down to the email field and click the envelope icon next to it.
4. Review Status: The status will be indicated next to the email field:
   • Green: Valid
   • Red: Invalid or previously bounced (an error message will specify why)

How can I validate emails in bulk? 

To validate emails in bulk:

• Navigate to the Smart-list page within the Contacts Tab
• Select all the contacts wish to validate.
• Click on the "Email Verification Icon".

• Add an action name and click "Ok, Proceed".

 . This process will automatically check and update the validation status for all addresses in the list.

Important: The sub-account needs to be on Referins Email.

What should I do if I do not see the email verification feature? If the email verification feature is not visible, go to Settings -> Business Profile, and under General, check the box for email verification. If you cannot find this option, reach out to your accounts team for assistance.

What does each color status indicate in the email validation process?

• Green: The email address is valid.
• Red: The email address is invalid or previously bounced. The error message will specify the reason.
• Yellow: The email address is pending re-validation.

How often should I perform email validation? Perform email validation regularly, especially after major list updates or new acquisitions, to maintain the accuracy and effectiveness of your email marketing efforts.

What if I encounter issues with email validation? If you encounter issues, double-check the configuration settings or reach out to your support team for further assistance. Ensuring proper setup and understanding error messages will help resolve validation issues.