How to integrate TikTok Lead Ads

Please Note:

Currently multi-select options for TikTok Lead Ads are not supported as of now. This will be supported in the next few releases.

TikTok integration will not work in countries where TikTok is banned by the government(VPN will help here).  

We are supporting only lead generation in-feed ads.

TikTok has become one of the fastest-growing social media platforms. Its popularity has increased exponentially over the last couple of years.

The company has recently announced its intention to launch a new advertising program called TikTok Leads. This new feature allows advertisers to target their ads directly at TikTok users who have already expressed interest in their brand or service.

In this article, we will cover how to integrate TikTok Ads into the CRM.

For information on how to set up TikTok Lead Ads please refer to their User Guide

TABLE OF CONTENTS

How it works

How to integrate TikTok Leads Ads

• Step 1: Enable the TikTok feature first within 'Labs' 
• Step 2: Click on the 'integrations' tab & login
• Step 3: Map Fields and or create Custom Fields
• Supported Custom Fields when using TikTok Lead Ads:
  • Supported Custom Fields when using TikTok Lead Ads:
• - TEXT- LARGE_TEXT- NUMERICAL- PHONE- MONETARY- SINGLE_OPTIONS- DATE
• Step 4: Set up your TikTok Lead Ads Workflow
• Troubleshooting
  • I see an error message No pages for this account, what should I do?
  • My TikTok 'Access Token' is expired what should I do? 
  • I changed a question on my Lead Ad Form during a live campaign, what should I do? 
  • Can the same TikTok account ID be connected to multiple accounts in HL (same agency or across different agencies) without issues?
  • What are all the permissions on TikTok that the person who connects the integration will need to maintain so that the integration token does not expire?
  • What would cause the integration token to expire and how can we minimize it on our side to assure a stable integration?

How it works

    Once the page is connected and subscribed you will start getting leads from your TikTok ads.

How to integrate TikTok Leads Ads

To enable TikTok Ads as an integration please head into the "labs" section located in your account settings

Step 1: Enable the TikTok feature first within 'Labs' 

Account 'Settings' > Click on 'Labs' > 'Enable' TikTok integration

Step 2: Click on the 'integrations' tab & login

Now that the TikTok Integration is live in your Account. Please proceed to log into your TikTok Business Account 

 Check all permissions (enabled by default) > Click 'confirm'.

If you have multiple advertiser accounts please select the advertiser account you wish to connect. 

Once the account is selected the tab will automatically close and your TikTok business account will be integrated.

     

Please note: 

If you have only one advertiser account, this account will be selected by default.

You can change the advertiser account at any point in time by clicking the change advertiser account button.

Step 3: Map Fields and or create Custom Fields

Once your Tiktok business account is connected please navigate to the TikTok form mapping tab to see all the pages/forms you have created in the TikTok business

Click on the 'Map Fields' button to map your form fields with the CRM fields. Click on Update to save your changes and subscribe to the page

.Please Note:

Currently multi-select options for TikTok Lead Ads are not supported as of now. This will be supported in the next few releases.

Supported Custom Fields when using TikTok Lead Ads:

- TEXT
- LARGE_TEXT
- NUMERICAL
- PHONE
- MONETARY
- SINGLE_OPTIONS
- DATE

Step 4: Set up your TikTok Lead Ads Workflow

Once your Tiktok business account is connected please navigate to the TikTok form and submit the form to see if leads are being added to the CRM. Be sure to set up a workflow.

The workflow should have the Workflow trigger step Contact Created and it must have an if/else condition added to it which searches for Contact Details> Source> is> TikTok

Please Note

Make sure to write TikTok exactly like this as the Source attribution is case sensitive.

Troubleshooting

I see an error message No pages for this account, what should I do?

If you come across this error while integrating your business account please make sure you have created an instant form in your Tikttok business account, please follow these steps.

My TikTok 'Access Token' is expired what should I do? 

If you see your access token is expired please disconnect your account from the CRM integration page. Once you re-integrated the CRM will generate a new access token. if you continue to have this issue please notify the support.

I changed a question on my Lead Ad Form during a live campaign, what should I do? 

Let's say you just updated your lead ad form within TikTok to capture a new desired response. You will need to head back into your account settings and make sure you create a custom field for the new desired response. Once this is complete head back into the 'TikTok Form Fields Mapping tab' hit the edit button and select the new custom field you had just created.

If you want to stop all inbound leads just toggle the status off:

Can the same TikTok account ID be connected to multiple accounts in HL (same agency or across different agencies) without issues?

Yes as long as both accounts have the TikTok Form fields mapped.

What are all the permissions on TikTok that the person who connects the integration will need to maintain so that the integration token does not expire?

Only Referins needs to be granted permissions and that is taken care of when the integration is connected. User permissions and access are not an issue.

What would cause the integration token to expire and how can we minimize it on our side to assure a stable integration?

Tiktok grants the CRM a permanent access token so the integration should remain intact unless broken off by the user manually. We will be displaying an Integration expired message under the TikTok integration option in settings> Integration