How to Build Webinar Funnels for Live and Pre-recorded

Webinars are an effective tool for engaging audiences, sharing valuable insights, and nurturing leads. With both On-Demand and Live Webinar options available, you can choose the best format to suit your audience’s needs. In this guide, we’ll walk you through the features, setup process, and tips for hosting a seamless webinar experience.

Key Features & Benefits

• On-Demand Webinars: These are pre-recorded sessions that users can access anytime, allowing flexible viewing.
• Live Webinars: Host real-time sessions where you can interact directly with your audience, set for specific dates and times.
• Template Options: Choose from customizable templates for each step of the webinar funnel, including registration and confirmation pages.
• Automated Workflows & Reminders: Use automated workflows for reminders, confirmations, and follow-ups, ensuring attendees stay engaged.

How to Use the Webinar Feature

Step 1: Access the Webinar Setup

1. Navigate to Sites
   Go to the Top Bar and select “Webinar Funnel.”

1. Select Webinar Type
   Choose between On-Demand (pre-recorded) or Live Webinar and enter the basic details, such as title and time zone.

Step 2: Set Up Registration

1. Choose Registration Form
   Select a form to capture attendee details. Forms can be created and customized under Sites > Forms if needed.

1. Upload Content
   • For On-Demand Webinars, upload the video to your media library and link it directly.

• For Live Webinars, include a streaming link (e.g., Zoom) that attendees will use on the day of the event.

Step 3: Customize Templates

1. Select Templates
   Choose templates for the Registration, Confirmation, and Broadcast pages to create a smooth attendee experience.

1. Customize Content and Design
   Modify each template to match your brand’s look and feel. You can change text, colors, images, and layout elements.

Step 4: Activate Automation

1. Access Workflow Recipes
   In the webinar setup, click on the three dots in the title and choose Edit Workflow to use a pre-built automation recipe.

1. Set Up Reminders and Follow-Ups
   Use automated workflows to schedule email or SMS reminders, confirmations, and post-webinar follow-ups. These workflows keep your attendees informed and engaged throughout the process.

1. Personalize Messaging
   Customize the reminders and follow-ups to match your brand’s voice, highlighting the value and key takeaways from the webinar.

Tips for Effective Webinar Hosting

• Encourage Pre-Webinar Engagement: Share valuable information or insights before the session to pique interest and increase attendance.
• Customize Templates for Higher Conversions: Tailor your registration and confirmation pages with strong CTAs, speaker bios, and benefits to increase sign-ups.
• Utilize On-Demand Webinars for Flexibility: On-Demand webinars work well for audiences with varying schedules and allow attendees to engage with your content at their convenience.
• Automate Follow-Ups for Conversion: Use automated follow-ups after the webinar to convert attendees into customers or leads. Include relevant offers or next steps.

FAQ

1. What’s the difference between On-Demand and Live Webinars?

• On-demand webinars are pre-recorded and accessible at any time, whereas Live Webinars happen in real-time, enabling live interaction.

2. Can I customize the webinar templates?

• Yes, you can fully customize the templates for registration, confirmation, and broadcast pages, adjusting colors, text, images, and layout.

3. How do I automate reminders for the webinar?

• Automated workflows are available within the webinar setup. These workflows allow you to send reminders and follow-ups without manual intervention.

4. What types of content can I upload for On-Demand Webinars?

• For On-Demand Webinars, you can upload video files (e.g., MP4) to the media library and link them in the webinar setup.

5. Can I download attendee details after the webinar?

• Yes, attendee details are accessible in the dashboard and can be downloaded as a CSV for follow-up and tracking purposes.

6. Can I delete certain Webinar pages?

• No, specific pages from the Webinar cannot be deleted.