How to create a Brand Board

A brand board is an essential tool for maintaining consistency across all of your marketing channels. By organizing your brand’s visual elements—like logos, colors, and fonts—you ensure that your brand identity remains cohesive, whether it’s on a website, email, or social media platform. In this guide, we’ll walk you through how to create a brand board efficiently.

What is a Brand Board?

A brand board compiles all your brand's design elements, such as colors, fonts, and logos, in one place. This helps ensure that your brand’s visual identity is consistent across different platforms.

Benefits of a Brand Board

1. Brand Consistency
A brand board keeps your logos, colors, and fonts unified, ensuring your visual identity looks consistent across all channels.

2. Time Efficiency
With all your visual elements in one place, you save time hunting for brand assets, making it faster to create new marketing materials.

3. Easy Management
A brand board provides a centralized space for all your design elements, making it easy to update and manage them.

How to Create a Brand Board

Follow these steps to set up a brand board for your company:

Step 1: Access the Brand Board

1. Go to the Marketing tab or Settings in your dashboard.
2. Select Brand Board.

Step 2: Start a New Brand Board

1. Click the New button to create a brand board.
2. Choose whether to start with a Template or a Blank Board. Click Continue.

Step 3: Add Your Logo

1. Click the edit icon in the Logo Section to upload your logos.
2. You can upload up to 2 logos from your media library.

Note: If you haven't uploaded your logos yet, use the upload option in the media library. Once uploaded, these logos will be stored in a folder automatically created for each brand board.

Step 4: Add Brand Colors

1. In the Colors Section, click Add to include your brand’s colors.
2. You can add up to 10 colors.
3. Rename each color as needed for clarity.

Note: This is the last time you’ll need to manually add hex codes. Once added, your brand colors will be easily accessible across your designs, including websites, funnels, and emails.

Step 5: Set Up Typography

1. Navigate to the Typography Section and click Add to choose your brand’s fonts.
2. You can add up to 5 fonts.
3. Select each font from the drop-down menu and customize its appearance.

Finalizing Your Brand Board

Once you’ve completed the above steps, your brand board will be ready to use. This makes it easy to apply your brand’s logos, colors, and fonts consistently across all marketing materials.

You can manage multiple brand boards at once. If you have several boards for different brands or campaigns, you can set one as the default. This default board will always appear at the top of the color picker in design elements.

Using Brand Boards Across Your CRM

• Websites and Funnels: Your brand board elements (logos, colors, fonts) will automatically populate into design tools within websites and funnels, making brand consistency effortless.
• Emails: When designing email campaigns or templates, brand colors and fonts will appear in your selections, simplifying the process of keeping your emails on-brand.
• Media Library: Logos uploaded to the brand board will be stored in your media library, categorized by board name, making them easy to access for future projects.

FAQs

What happens if I change the colors on my brand board?
Changing the colors in the brand board will not retroactively update colors in existing emails or funnels. The changes will only apply to new designs moving forward.

How many logos, colors, and fonts can I add to my brand board?
You can add up to 2 logos, 10 colors, and 5 fonts in a brand board.

Where will my logos be stored?
Your logos will be stored in a folder within your media library under the brand board’s name. This makes it easy to access them for future use.

Can I edit the name of my colors or fonts?
Yes, you can rename the colors or fonts you add to your brand board for better organization.

Will the brand board affect my current designs?
No, the brand board only provides quick access to your branding elements. Existing designs and content will remain unchanged unless manually updated.