How to Implement a Pay-Per-Lead Affiliate Commission Structure

Lead-based affiliate programs offer a flexible commission structure, allowing businesses to reward affiliates for each lead generated. This guide walks you through setting up a Pay-Per-Lead (PPL) model, making it easy to track leads and reward affiliates accordingly. This model is ideal for campaigns that collect leads through forms, surveys, and calendar bookings.

Setting Up a PPL Campaign

Step 1: Create a New Campaign

1. Go to Affiliate Manager in the Marketing section.
2. To start a new campaign, click on the "Campaign Page" and then the "+ Add" button.

Step 2: Select Source Type

1. Choose your lead source: "Forms, Surveys, or Calendars."
2. These sources can track and credit leads generated through your affiliates.

Step 3: Enable Pay-Per-Lead

1. Under the "Commissions" tab, toggle on the Pay-Per-Lead option.
2. This activates the pay-per-lead commission structure for your campaign.

Step 4: Set Per Lead Commission

1. Define how much commission will be given for each lead.
2. Enter this amount under "Per Lead Commission."

Step 5: Configure Advanced Commission Settings (Optional)

1. If needed, set up multiple tiers for your commission structure.
2. For instance, you can reward the primary affiliate and their sub-affiliates differently.

Step 6: Add Campaign Description & Assign Affiliates

1. Write a clear campaign description to communicate its goals to affiliates.
2. Assign affiliates to participate in this campaign. (You can add them later if they are not ready yet.)

Step 7: Review & Finalize

1. Double-check all settings for accuracy.
2. Click on 'Publish' to make your campaign live.

Tracking Leads and Commissions

Monitor Leads:

• Once your campaign is live, track all leads from the Affiliate Profile Page.

View Commissions:

• Navigate to the Commissions tab. Each lead commission will appear in the "Product" column, indicating its source.

Automatically calculate commissions using Paypal:

• Within Referins automatically calculate and distribute affiliate commissions for transactions made via PayPal. This offers greater flexibility for both your business and your affiliates. To use this feature, simply integrate your PayPal account through the Payments Module, set it as your preferred payment gateway (optional), and update your affiliate campaigns. PayPal transactions will automatically trigger commission calculations for affiliates.

Special Notes:

• Embedded Tracking: Ensure that forms, surveys, or calendars are embedded within a webpage or funnel. Custom code embeds, or iframes may not support lead tracking effectively.

FAQs

Q1: How do I add affiliates to a campaign later?
You can always assign affiliates to a campaign through the Affiliate Manager.

Q2: Can I change the commission amount after setting it up?
You can adjust the commission settings by editing the campaign in the Commissions section.

Q3: What happens if I get fake or duplicate leads?
You can approve or deny leads before paying commissions. Simply review the lead and decide on the Affiliate Profile Page.

Q4: Is there a way to track the top-performing affiliates?
View top performers by leads or revenue directly from the campaign's dashboard.

Q5: Can affiliates track their performance?
Affiliates receive unique links to track their leads and commissions, helping them stay updated on their progress.

Q6: Are affiliate commissions automatically calculated for PayPal transactions?

Yes, commissions for affiliates will be automatically calculated for all transactions made via PayPal.