In your business, you may need to send emails to follow up with your clients. You may also want to know how your leads engage with these emails. This tutorial will show you where and how to check email stats for sent and scheduled emails.

Definition of each email status

Delivered:

• The number of emails SMTP confirmed were delivered to a recipient.

Opened

• The total number of times recipients opened your emails.

Clicked

• They are the number of unique clicks which are the first time the recipient opens your email.

Bounced:

Soft Bounces: The email was not delivered as the recipient's server is unavailable or their inbox is full.

Hard Bounces: The email was not delivered as the email address was not existent or the email address was blocked.

Unsubscribed

• The number of recipients who have unsubscribed from your emails. Unsubscribe events are triggered when the end recipient clicks the unsubscribe appended in the email footer. 

Note: Once the contact has unsubscribed, sending the email to them will not be possible. It would require a special request with acceptable reasons, as the contact will have diligently chosen to unsubscribe.

Failed

• This happens when the API keys are not valid. The user needs to configure the valid API keys or the number of recipients to whom you sent emails, who have malformed email addresses, or whose mail provider reported the address as invalid.

Note: Only the email service provider can show the full stats they are capable of.

Where to check stats?

Email Settings Referins

• Navigate to Settings > Email Services > Email Analytics
• Choose the date range
  • Choose between Last Hour, Last 24 Hours, Last 7 Days, Last 30, Days Custom
• You can see the stats in Metrics Type (Percentage and count):
  • Sent
  • Delivered
  • Opened
  • Clicked
  • Complained
  • Bounced

Email Stats in Campaigns

• Navigate to the Marketing tab.
• Hover over the “Emails” navigation > Choose Campaigns.
• Click the three dots next to the campaign you want to check
• Click on Statistics

• In the popup window on the right-hand side, you can view all the Statistics for that email.

• If you click on Load More Statistics, you will see more details on the email status. 

• You can filter the dates to see the stats and show the statistics in numbers.

Note: You can also click on the number of the Total Attempted, Sent, or Skipped to see more details on the status of the emails. 

Note: If you click on the percentage of the skipped emails, you will see more details, including why they were skipped. 

Email Stats in Bulk Actions

• Navigate to Contacts > Bulk Actions and click on Show Stats next to the campaign you want to check the stats

• Click on the Send tab and you will see the status of all the emails you tried to send

Stats in Workflows

• Navigate to Automation > Workflows and click on the applicable workflow
• Select the email action, click on the statistics tab, and then click on View All Statistics

• You will see more details on the status of the emails sent.

Email Campaign Analytics

Enhanced Email Campaign Analytics provides comprehensive reports that detail campaign performance over the past 7 and 30 days. 

How to Access:

1. Navigate to the Email Marketing section of Referins.
2. Click on 'Campaigns' and select the 'Statistics' option.

1. Choose your desired date range to view the analytics.

1. For detailed trend analysis, select the specific metrics from the dropdown menu in the Performance Analysis section.
   
2. Engagement Summary: Gain a clear snapshot of how your audience is interacting with your emails. Track the total emails sent, unique opens, link clicks, and purchases made. It’s like a funnel that highlights where recipients lose interest and where they engage. Unique opens and clicks are counted regardless of how often a recipient interacts with the campaign.

1. Top Performing Emails: Identify the emails generating the highest revenue. Quickly see the top 5 emails driving sales to learn from their success and apply those strategies to future campaigns.
2. Recent Email Analysis: Review detailed insights into your latest email campaigns. Analyze the performance of the 10 most recent emails to evaluate their effectiveness and make improvements where needed. These tools provide actionable insights to optimize your email marketing strategy and enhance results.

Email Campaign Analytics also offers statistics for E-commerce Orders

1. Go to Email Campaign Statistics and explore the 'Conversion Metrics' section to view detailed revenue attribution statistics related to your e-commerce orders.

Pro Tips

• Review Regularly: Frequently check your email stats to monitor engagement and identify any issues early. This helps in optimizing future campaigns.
• Analyze Click Rates: Focus on click-through rates to gauge recipient interest and engagement with your content. High open rates but low click rates may indicate that your content needs improvement.
• Manage Bounces: Regularly review bounce statistics to clean up your email list. Removing invalid addresses can improve deliverability and reduce costs.
• Check Unsubscribes: Pay attention to unsubscribe rates. A high rate may indicate issues with your email content or frequency. Consider segmenting your list and personalizing content to reduce unsubscribes.
• Utilize Filters: Use date filters and metrics to analyze specific periods or campaigns. This can help understand the impact of different strategies or timing on your email performance.

FAQ

1. How do I understand email delivery status?
   • Delivered: Indicates the number of emails successfully delivered to recipients.
   • Opened: Shows how many times recipients have opened your email.
   • Clicked: Reflects the number of unique clicks, which occurs when a recipient first interacts with your email.
   • Bounced: Details email delivery issues. Soft bounces occur due to temporary issues (e.g., full inbox), while hard bounces indicate permanent problems (e.g., invalid email address).
   • Unsubscribed: Tracks how many recipients opted out of receiving further emails.
   • Failed: Occurs due to invalid API keys or incorrect email addresses.
2. Where can I view email statistics?
   • Check email stats in multiple locations:
     • Email Settings: Navigate to Settings > Email Services > Email Analytics.
     • Campaigns: Go to Email > Email Campaigns, then select a campaign and click on Statistics.
     • Bulk Actions: Go to Contacts > Bulk Actions, and click Show Stats next to the campaign.
     • Workflows: Navigate to Automation> Workflows, select the workflow, and view statistics under the email action.
3. What should I do if an email shows as failed?
   • Verify that your API keys are valid and correctly configured. Check for any malformed or invalid email addresses that might be causing the issue.
4. How can I interpret high bounce rates?
   • High bounce rates may indicate issues with your email list quality. Regularly clean your list by removing invalid or outdated email addresses to improve deliverability.
5. Why should I monitor unsubscribe rates?
   • Monitoring unsubscribe rates helps you understand recipient dissatisfaction and adjust your email content or frequency. High rates can be a sign that your emails are not meeting recipient expectations.