Email Templates vs Email Campaigns

The Email Marketing section has two areas: Email Templates and Email Campaigns. Email Templates are reusable layouts almost like presets when you can build emails for specific purposes (e.g. a newsletter). The Email Campaigns area is where you choose an Email Template to use, customize it as needed, and then schedule the email to be sent to specific recipients either individually, using a smart list, or through contact tags.

You can also reuse campaigns by cloning them when sending them at a later date while still maintaining the ability to customize the email before it is sent.

The main difference between an Email Template and an Email Campaign is that a Template is the foundation and layout of an email preset and a Campaign is an actual email message that is sent out and delivered.

The Email Template is a preset layout you build your campaign on. It can be useful because it saves you time when creating emails for your subscribers. If you plan to send the same layout more than once in the future, you might consider creating an email template. 

Example

Email Template

This is an example of what a template may look like:

Email Campaign

An email campaign is the email message you write, design, and send to your specific contact(s) or a list. You can edit the template layout you already have to edit text, images, and backgrounds, to mention a few. 

This is an example of an email campaign after the info from the template has been customized for a specific email:

FAQs

1. What is the difference between an Email Template and an Email Campaign?
   • An Email Template is a reusable layout or preset used for building emails for specific purposes, like a newsletter. An Email Campaign is the actual email message that is customized, scheduled, and sent to specific recipients.
2. What are Email Templates used for?
   • Email Templates are used as foundational layouts for creating emails. They save time when creating recurring email formats and can be reused for future campaigns.
3. Can I customize an Email Template when creating an Email Campaign?
   • Yes, when creating an Email Campaign, you can choose an Email Template and further customize it by editing text, images, backgrounds, and other elements to suit your specific needs.
4. How do I send an email using an Email Campaign?
   • In the Email Campaigns area, select an Email Template, customize it as needed, and schedule it to be sent to specific recipients. You can send it individually, use a smart list, or utilize contact tags.
5. Can I reuse Email Campaigns?
   • Yes, you can reuse Email Campaigns by cloning them. This allows you to send the same campaign at a later date while still having the flexibility to customize the email before it is sent.
6. When should I use an Email Template?
   • You should use an Email Template if you plan to send emails with the same layout more than once. Templates save time by providing a preset structure that can be customized for each campaign.
7. What can I customize in an Email Campaign?
   • In an Email Campaign, you can customize elements such as text, images, backgrounds, links, and more based on the specific requirements of the campaign.
8. How do I select recipients for my Email Campaign?
   • Recipients for an Email Campaign can be selected individually, through smart lists, or by using contact tags to target specific groups.
9. What is a smart list in the context of Email Campaigns?
   • A smart list is a dynamic group of contacts that meet certain criteria you define. This allows you to target specific segments of your audience for more personalized email campaigns.
10. Can I change the layout of an Email Template once it’s used in a Campaign?
    • Yes, you can edit the layout of the Email Template when it’s used in a Campaign. This includes modifications to text, images, and other design elements to fit the specific needs of the campaign.