How To Increase Message Deliverability

One of the best ways to ensure Messaging deliverability is high is by verifying your toll-free number. Messaging platforms often change the message volumes which can be sent over an unverified Toll-Free number, and therefore, verification for all Toll-Free numbers is essential as well as aligning sender visibility with the 10DLC messaging standards. 

• If you’ve already Verified your Toll-Free numbers, no further action is needed.
• If you have not verified your Toll-Free numbers, please submit your numbers for verification. If you have multiple numbers, please submit Toll-Free numbers that send the most volume first.

Follow these steps to submit your number(s) for verification:

Step 1:  Go to the Toll-Free Registration page by navigating to Settings > Phone Number. 

Step 2: Fill out the form on this page, in its entirety. Any missing information may lead to delays. Once you submit the form, a support ticket will be created.

Step 3: Now that you have submitted your form, your number will be in a “Pending” stage. You will be able to use your number without the daily, weekly, and monthly limits you had before. Verification may take 2-3 weeks. 

*As of October 1, 2022, the following industry-wide thresholds for messaging sent over unverified Toll-Free numbers are as follows:

• Daily limit: 2,000 messages 
• Weekly limit: 12,000 messages
• Monthly limit: 25,000 messages

(These thresholds are subject to change)

NOTE: These limits aren’t applicable when a Toll-Free number has been submitted for verification and is waiting to be, or is already, verified. Registration is still required for all Toll-Free numbers when sending messages to Canada.

FAQs

1. Why is it important to verify my Toll-Free number for messaging?

• Verifying your Toll-Free number helps ensure high message deliverability and aligns your number with messaging platform standards. Verification also allows you to send messages without the daily, weekly, and monthly limits imposed on unverified numbers.

2. What are the current message limits for unverified Toll-Free numbers?

• As of October 1, 2022, the limits for unverified Toll-Free numbers are as follows:
  • Daily limit: 2,000 messages
  • Weekly limit: 12,000 messages
  • Monthly limit: 25,000 messages
    These thresholds are subject to change and do not apply to numbers submitted for verification.

3. What happens if I’ve already verified my Toll-Free number?

• If your Toll-Free number is already verified, no further action is required, and you can continue messaging without volume restrictions.

4. How do I submit my Toll-Free number for verification?

• To submit your Toll-Free number for verification, navigate to the Toll-Free Registration page by going to Settings > Phone Number. Complete the form on this page in its entirety to avoid delays. A support ticket will be created upon submission.

5. How long does it take for my Toll-Free number to be verified?

• Verification of your Toll-Free number typically takes 2-3 weeks. During this time, your number will be in a "Pending" status, but you can still use it without the usual messaging limits.

6. Can I use my Toll-Free number while it’s pending verification?

• Yes, you can use your Toll-Free number while it is pending verification. The messaging limits for unverified numbers do not apply once the verification request is submitted.

7. Should I verify all my Toll-Free numbers at once?

• If you have multiple Toll-Free numbers, it is recommended to submit the numbers that send the most volume for verification first.

8. Are there any specific requirements for messaging to Canada using Toll-Free numbers?

• Yes, registration is required for all Toll-Free numbers when sending messages to Canada, regardless of whether the number is verified.

9. What could cause delays in the verification process?

• Incomplete or missing information on the verification form can lead to delays. Ensure that all fields are filled out accurately to expedite the process.

10. Do the messaging limits apply if my Toll-Free number is already submitted for verification?

• No, the messaging limits do not apply to Toll-Free numbers that are pending verification or are already verified.