Reputation Reporting Overview

In this article, we’ll go through the reputation overview dashboard and explain each section and what it achieves. This can be found within the accounts Reputation > Overview tab

What's in the Dashboard?

UI Redesign: Referins's dashboard flaunts a modern, user-friendly interface, emphasizing clarity and ease-of-use. This ensures businesses can efficiently navigate and utilize the dashboard, making the most of its features.

Before continuing with this article: You can filter a given time period by clicking on the dropdown menu bar right under “Overview”

Analyzing the UI of the Reputation Dashboard

The reputation dashboard you've presented offers a comprehensive view of a brand's online reputation. This dashboard is segmented into various modules that provide users with detailed metrics, actionable insights, and progress tracking in real-time. Let's delve into the individual components and their significance:

Invites Goal: This metric is vital as it provides businesses with a benchmark to work towards, ensuring regular engagement with their clientele.

Reviews Received: It is an indicator of active customer feedback. The comparison with the previous months helps brands understand their performance trends.

Sentiment: This simplistic view aids businesses in gauging overall customer satisfaction at a glance.

Online Listings (when applicable): If Yext is enabled and the location is subscribed the 'Online Listings" section will show an overview of your listings here.

Average Rating: The distribution of star ratings offers a clear picture of where most reviews are concentrated. This is pivotal for brands to comprehend areas of improvement or excellence.

   

Invite and Review Trends:

   - Trend charts for both invites and reviews spanning across months (from specified date range) provide businesses with a visual representation of their engagement and review patterns. Such trends allow brands to predict and strategize their outreach campaigns better.

   

Latest Review Requests: 

   - Lists down the latest invites sent out, including details such as the contact's name, their email or phone number, and the sender's details. This keeps businesses informed of recent outreach endeavors.

Latest Reviews:

   - This section contains snippets or full text of the most recent reviews. This real-time feedback ensures that businesses stay updated with their customers' experiences and sentiments.

Pro Tips

1. Regularly Monitor Sentiment Trends: Regularly reviewing the sentiment module can provide valuable insights into customer satisfaction. If you notice a decline in positive sentiment, it’s a signal to investigate and address any emerging issues promptly.
2. Leverage Invite and Review Trends: Use the trend charts to analyze patterns in your review requests and responses. Identify peak periods of activity or inactivity, and adjust your review solicitation strategies accordingly to maximize engagement.
3. Act on Recent Reviews: Keep an eye on the latest reviews section to quickly address any negative feedback and capitalize on positive comments. Prompt responses to reviews can enhance customer relationships and improve your brand’s reputation.

FAQ

1. How can I filter the data in the Reputation Dashboard?
   • You can filter the data by clicking on the dropdown menu under “Overview” to select the desired time period for your analysis.
2. What is the purpose of the 'Invites Goal' metric?
   • The 'Invites Goal' metric helps set a benchmark for how many review requests you aim to send out. It ensures consistent engagement with customers and helps track your outreach efforts.
3. How do I interpret the Average Rating distribution?
   • The Average Rating section shows the concentration of star ratings given by customers. A high concentration of lower ratings may indicate areas needing improvement, while a high concentration of higher ratings suggests positive performance.
4. What information is included in the 'Latest Review Requests' section?
   • The 'Latest Review Requests' section lists recent invites sent out, including details such as the contact’s name, email or phone number, and the sender’s information. This helps you keep track of recent outreach efforts.